Same but different

A while back I posted a video Microsoft had commissioned from Common Craft: SharePoint in Plain English. Here's that video again:

Not long after, Jack Vinson posted a video on his KM blog, from IBM explaining Lotus Connections. Not as slick as Common Craft but looks kind of familiar:

Which made me wonder, has Google got anything similar? Oh yes, and wisely created by none other than Common Craft too:

Three vendors with three products/services touting a similar story. What are the differentiators that make you choose one over the other?

Side note: whilst many seem to be copying Common Craft's style of presenting, I don't see any coming close. The Common Craft web site is well worth checking out.

References:

• Joining Dots: SharePoint in Plain English (August 09)
• Knowledge Jolt with Jack: State the problem, not the solution (September 09)
• Common Craft web site