Crossing the chasm

This book sat on my bookshelf for five years before I finally read it. I should have read it sooner! It brilliantly explains the difficulties faced when you want to make the leap from early adoption of your product/service into a mainstream market. I've posted a book note for it in the library ready for some chasmic posts whirling around my head, but I've got some nuclear luggage to deal with first...

Book note - Crossing the Chasm, by Geoffrey A. Moore